We are two Guys (Adrian and John) living and working in Toronto. We are partners and first met some time ago. Soon after meeting, we discovered that we both had an interest in underwear. Adrian had always wanted to open up a retail store and was just waiting for the right time to do so. John was a web designer/programmer and developed a fascination (obsession?) with underwear and through this interest with the help of the Internet discovered that there was more to underwear than the few styles and brands you typically found in department stores. Both of us, individually, created underwear interest websites including usg-online.com - a directory and community site for all things underwear related. It was through these websites that we realized the potential of this rapidly growing market.

It was only a natural progression for us to put our heads together and create an online store.

WHY JOCKSTRAPS?

There's no denying it - Jockstraps are amazing. For sports and every day wear, they provide excellent support and lift. They are incredibly stylish, look great underneath jeans and can liven up anyone's sex life. In fact, many fetish scenes revolve around jockstraps! Beyond all this, we do plan to move on to a full range of underwear, but decided to start small with the style of undergear that we both love the most.

Included in our initial line of Brands are Zakk, Gosoftwear, J.M., Safe-T-Gard, Bodyworksman and our personal favorite N2N Bodywear. We have tried to include a wide variety of fabrics, styles and designs, from utilitarian through to the outright sexy.

We hope you enjoy browsing our site, and hope you find something that you like.

Over the next twelve months we will be increasing the number of Brands that we carry, and we are also in the process of developing our own line of Jockstraps and Underwear, so come bookmark our site and come back and visit us to find out what we have found for you!

If there is anything you feel we should include, please feel free to contact us with your suggestions or opinions, we are always looking for new products and ideas to include on our site.