Sukrew Underwear launched in 2013 with the ground breaking full-frontal U Trunk, an outrageous and immediate hit among men into stylish quality men's underwear. Sukrew then quickly expanded their underwear designs to include interesting variations on brief style underwear and jockstrap.
Sukrew, standing for Sexual Unity Crew has taken the UK by storm - and we're proud to be the first to have offered Sukrew this side of the Atlantic. North America get ready for it! Sukrew's goal was to help guys look and feel "sexual, sensual and confident" and that, they accomplished. With 20 years in the retail design, apparel and management fields, owner and designer Kingsley Hamilton decided it was time to use his vast experience, knowledge and contacts to create a new concept in the male intimates apparel market.